Plusnet becomes quad-play provider with launch of SIM-only mobile service
Plusnet is to launch its own mobile offering later this month.
The move will make the Yorkshire-based company a quad-play provider as it already offers broadband, phone and TV services.
Plusnet Mobile will use the EE network and will offer a choice of four tariffs on SIM-only, rolling 30-day contracts.
Customers are being invited to pre-register for the service, which will be available from 29 November, in order to receive a discounted tariff.
Plusnet says the creation of its mobile service comes about as a result of “joining forces” with LIFE Mobile, which is part of EE.
Existing LIFE Mobile customers will become Plusnet customers on 29 November.
Plusnet CEO Andy Baker said: “This is an incredibly exciting moment in our company’s history.
“True to our Yorkshire roots, Plusnet has always prided itself on offering customers more for less, and extending our offering to include a mobile service is a natural next step as we move to become a full-service quad-play provider.
“With the launch of Plusnet Mobile, we'll be helping more people stay connected on-the-go with our fantastic data-packed deals and highly competitive rates.”
To mark its entry into the MVNO (mobile virtual network operator) market, Plusnet revealed that half of UK consumers would feel stressed or anxious if they ran out of mobile data.
According to a poll of 2,000 people carried out by OnePoll on behalf of the provider, one in six Brits find the prospect more stressful than an argument with their partner.
'Fear of No Data'
The survey found that 71% of people use mobile data every day to check their email, 47% use messaging apps such as WhatsApp and 41% use up their data updating Facebook.
Mr Baker added: “Our research shows how much Brits rely on their smartphone data to stay connected.
“From sending snaps and group WhatsApp messages, to streaming the latest TV shows or swiping on Tinder, access to data is a daily must.
“As the UK’s newest mobile provider, we’re supporting the battle against Fear of No Data (FOND) by offering fantastic data deals at great rates so the nation can no longer fear a data-less day.”
Last month, Sky announced the upcoming launch of Sky Mobile – almost two years after agreeing a deal to use the O2 network – but few details are known about the service.
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