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Poor mobile signal is putting off a third of home buyers or renters

Tuesday, November 24th 2015 by Ellen Branagh

One in three people would be put off buying or renting a home if mobile signal in the area was poor, a survey has found.

The survey of more than 2,000 people, carried out by mobile analytics company RootMetrics, found that 83% of people had suffered poor mobile signal at home.

47% suffered poor call quality and 54% had experienced difficulties with their mobile internet, according to the poll, which was carried out by YouGov for RootMetrics.

Two thirds of people (66%) said problems had led to them considering switching their mobile provider just so they could use their phone properly at home.

And nearly a third said if they had known about problems with mobile performance before moving somewhere, it would have put them off buying or renting there.

The survey found that 34% of people thought having good mobile signal was an important factor when looking to buy or rent, and 41% said they would use good mobile performance as a selling point for their property.

RootMetrics said the research showed that a good mobile signal is becoming as important to homeowners as decent broadband speeds.

Scott Stonham, general manager, Europe, of RootMetrics, comments: “We now rely on our mobiles as much as our TVs and computers at home, and we are seeing the importance of having good mobile experience shoot up the list of priorities.

“It seems many have moved to a property and found they are having recurring problems with their current operator.

“The property market has rarely been more heated and the shortage of homes is only heightening people’s desire to move up the ladder, but buyers and renters should be taking into consideration every factor before making a decision, including the quality of their mobile signal at home.

'Mobile performance'

“A very simple way of doing this is by remembering to run a quick test on the mobile performance whilst viewing a property, just as you would check the broadband speeds.”

Earlier this year, a study by mobile network testing company Global Wireless Solutions (GWS) found that four in 10 Brits have some kind of mobile blackspot in their home.

The research, which polled 2,000 UK adults, also found that 32% ‘regularly’ have issues making and receiving mobile calls from home.

Britons living in Georgian homes and homes built in the ‘Noughties’ were most likely to suffer from blackspots marring their mobile indoor experiences when inside, the survey found, and two in three blackspot-afflicted respondents said they had a mobile calling and/or data problem in their kitchen.

According to the company, one in four of the UK adults polled said that mobile data connectivity issues had ‘definitely contributed’ to their decision to switch operators in the past.

And more than one in seven said that voicecalling blackspots had led them to ditch and switch their mobile service provider.

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