ROK to provide music streaming and mobile packages on Three network
A mobile company that offers customers a joint mobile and music streaming package is coming to the UK.
ROK Mobile, which launched in the United States in 2014, will act as an MVNO (Mobile Virtual Network Operator) using the Three network.
It will target music fans by giving people the chance to combine their mobile package with a streaming service in one subscription.
ROK is co-founded by business partners Jonathan Kendrick and John Paul DeJoria, co-founder of Paul Mitchell hair care products and Patrón Tequila.
Lynda Burton, director of Three Wholesale, said: “We are excited to be partnering with ROK on their new innovation in mobile music.
“Three carries over 45% of the UK’s mobile data traffic and our high speed network is perfectly designed to support ROK’s music streaming service.
“ROK joins Three’s growing stable of MVNOs, supporting Three’s growth ambitions through wholesale partnerships.”
James Kendrick, director of ROK Mobile, added: “ROK Mobile is bringing something new to the market and appealing to an audience that feels music should be a basic feature of any mobile internet service.
“We chose Three as our partner network because we are confident it will provide us with the scale and data capabilities that our service requires.
'Surf the web'
“With Three’s UK-wide coverage our customers will also be able to stream music and surf the web wherever they are.”
Earlier this year, Three announced new technology that would help improve coverage.
The company is adding low frequency spectrum to its existing network from September, which is hoped to enhance its coverage footprint, especially indoors.
It is also introducing Voice over LTE (or VoLTE) technology, which will allow customers to make calls over 4G.
The move means Three customers will be able to make and receive calls in places they have never been able to before, the company said.
The improvement to the network will be extended to all of the operator’s customers, with a view to 1m using VoLTE this year and 7.5m reaping the benefits by 2016, it said.
Cable.co.uk last month reported that the average Briton spends £144 a year on music streaming and download services.
Samsung’s annual Techonomic Index 2015, which surveyed 18,000 people across 18 European countries, found that the UK took the lead when it came to the amount spent on music.
According to the survey, half of Britons (46%) stream TV, movie or video content at least once a week, with over a third admitting to streaming this content for at least an hour a day.
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