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Sky 3D and ESPN link up to screen NBA Finals

Thursday, June 2nd 2011 by Cable.co.uk
Sky and ESPN to air 2011 NBA Finals in 3D

Sky 3D is allying with ESPN to air stereoscopic footage of this year's NBA Finals.

Sky is expanding its offering of 3D sports programming after agreeing a deal with ESPN to air the 2011 NBA Finals.

Subscribers to Sky 3D services will be able to view the best-of-seven series between the Miami Heat and the Dallas Mavericks in 3D, with the stereoscopic footage to be available in more than 1,500 UK pubs.

The 3D coverage of the high-profile basketball games will originate from the US, where ESPN has already shown 17 NBA matches using the three-dimensional technology this season.

Sky has previously partnered with ESPN in recent months to air events such as the 2011 FA Cup Final and the Winter X Games in 3D.

John Cassy, channel director at Sky 3D, said: "We're delighted to once again partner with ESPN to deliver an ever greater variety of 3D sport to our customers. Sky customers enjoy the broadest range of live sports in 3D anywhere."

Last month, Sky achieved an industry first after its documentary Flying Monsters 3D, presented by Sir David Attenborough, became the first 3D programme to win a British Academy of Film and Television Arts Award.

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