Sky 3D TV channel moving fully on demand this year
Viewers of the Sky 3D channel will only be able to watch films and programmes on demand from June, Sky’s brand director of TV Products has revealed.
Luke Bradley-Jones made the announcement on the blog pages of Sky’s corporate site today.
He wrote: “From June, Sky 3D is going fully on demand. From the latest 3D movie premieres like Guardians of the Galaxy, X-Men Days of Future Past and Dawn of the Planet of the Apes, to the very best in natural history with documentaries like Natural History Museum Alive, it will all be ready and waiting for our customers to view whenever it suits them.”
Since launching in 2010, Sky 3D premiered original content like Sir David Attenborough’s award-winning documentary Flying Monsters, as well as screening a number of Hollywood blockbuster movies in 3D.
Selected sporting events were also broadcast on Sky 3D, but customers needed a Sky Sports subscription to be able to view them.
Mr Bradley-Jones continued: “The changes to 3D are all part of making our on demand offering a fantastic destination for customers.
“Other recent enhancements that benefit millions of connected customers include putting on demand content front and centre on the Sky+ TV Guide, adding more of the very best box sets such as Prison Break and Game of Thrones, and securing rights to even more shows and sport.”
Most connected TV platform
Although TV viewers can already access 3D content on demand with Virgin Media, Sky 3D was the only dedicated channel of its type broadcast in the UK.
Almost 7m Sky customers in Britain and Ireland have connected Sky’s On Demand services, making Sky the most connected TV platform in the country.
Sky confirmed that, over the last three months, on demand downloads hit more than 300m – a 60% year on year rise.
Cable.co.uk previously reported that the Sky Store ‘Buy & Keep service’ had been opened up to non-Sky customers.
Buy & Keep allows customers to purchase a movie and watch it immediately on their TV, stream it, download it to mobile devices, and get a physical DVD copy of the film delivered a few days later.
On Tuesday, Sky announced its biggest growth in customer numbers in 11 years. The company revealed that over 242,000 new subscribers signed up with the broadband, TV and landline provider during a nine-month period ending in March this year.
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