Sky acquires Acetrax on-demand streaming service
Acetrax, the online movie rental service, has been purchased by Sky.
Sky has acquired Acetrax, a service that allows owners of broadband-connected TVs to rent and purchase on-demand movies.
The purchase comes as part of the satellite broadcaster's move into the internet TV market, with its streaming service Now TV set to launch in the UK by the summer.
Speaking to paidContent, a spokesperson for BSkyB said the acquisition will allow the company to add to its existing expertise and experience in online video streaming.
It will also complement Sky's expanding over-the-top content activities, namely the multiscreen service Sky Go and the forthcoming Now TV, the spokesperson explained.
"In addition to Acetrax's existing platform, Sky will also build on the existing relationships the company has established with connected device manufacturers and content providers," they added.
The price of the acquisition has not been confirmed, but Sky revealed that the gross assets of Acetrax stood at £2.3 million as of December 31st 2011.
Acetrax claims to reach 80 million broadband households in eight countries - including the UK, Ireland and France - and is aiming to have 60 million resident embedded apps by 2015.
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