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Sky agrees 3D digital TV channel deal

Thursday, March 25th 2010 by Cable.co.uk

Digital TV provider Sky has prepared for the launch of its 3D channel by agreeing a new deal in relation to the offering.

Broadband bundle provider Sky has sealed a deal over the graphics that will be used on its upcoming 3D digital TV channel.

The firm, which also offers home phone services, will use Vizrt's core graphics platform on its innovative new offering, which is set to launch on April 3rd by broadcasting the Premier League clash between Manchester United and Chelsea.

Vizrt has experience in the area due to its work on 3D animations, while its relation with Sky Sports goes back more than ten years.

Darren Long, Sky Sports' director of operations, said the graphics supplied by Vizrt for the recent preview of its 3D channel were praised by viewers.

He added: "I am sure that Vizrt's graphics will enhance our new 3D channel, just as they do for all our other channels."

Sky's 3D digital TV channel will initially be available in pubs and clubs, but will be launched to home-based HD subscribers at no extra cost later this year.

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