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Sky and Virgin Media reach digital TV channel deal

Friday, June 4th 2010 by Cable.co.uk

Digital TV provider Sky has reached an agreement which will see it buy the channel portfolio of rival firm Virgin Media.

Bundle provider Sky has agreed a major deal which will see it acquire Virgin Media's range of digital TV channels.

Under the terms of the £160 million deal, Sky will expand its portfolio of basic pay TV offerings and also eliminate the carriage fees it currently pays for distributing Virgin Media's channels on its services.

As part of the agreement, Virgin Media will have the option of carrying Sky's high definition and sports channels through its own service for an incremental wholesale fee.

Jeremy Darroch, chief executive officer of Sky, said the move would ensure wide distribution of the company's channels to "a growing pay TV universe".

Virgin Media chief executive officer Neil Berkett added: "It will allow us to focus more closely on our strategy of exploiting Virgin Media's super-fast connectivity to offer our customers a range of the very best content through a highly versatile next generation entertainment application."

News of the deal has come after Virgin Media launched new on-demand digital TV content for women looking to avoid the upcoming World Cup action.

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