Sky announces 10-year high for customer growth as it launches Sky Q
Sky added 337,000 new customers in the second half of 2015 – its highest UK and Ireland customer growth for 10 years, it has announced.
Announcing its results for the six months ending 31 December, Sky said it had seen revenue growth of 5% to £5.7bn, with its profits up 12% to £747m.
The company also announced the launch of its much-anticipated Sky Q product, which will be available from 9 February.
It said customers had bought 1.1m new products, with strong demand for broadband and TV contributing to the period’s success.
Jeremy Darroch, group chief executive, said: “We have had another very strong half as we continue to transform Sky, broadening our business and expanding into new markets and customer segments.
“Today’s results show that our approach is working and customers are responding in record numbers.”
He said the launch of Sky Q would “redefine our top-end TV experience and extend our market-leading portfolio of products to serve the needs of every customer.”
Sky Q, which is being billed as the next generation of TV viewing, will allow customers to record three shows and watch a fourth live, stream TV around their home using the Sky Q app and download shows to their tablet to watch offline.
It will feature a new touch Bluetooth remote, redesigned TV guide, interactive side bar, and on demand video section.
Stephen van Rooyen, Sky's chief marketing, sales and digital officer, said: “We’ve had a fantastic reaction to Sky Q. So I’m delighted to reveal the news that people will be able to get Sky Q for our lowest ever set-up cost for a new premium product.
“We wanted to completely re-imagine TV, making it flexible and seamless across the screens in our lives. With Sky Q and Fluid Viewing that’s exactly what we’ve done – giving people the best TV tech on the market today, at a really accessible price. We think people will love it.”
Sky also announced the launch of its most advanced NOW TV box later this year, which will bring together the online streaming service’s wide range of pay TV content and more than 60 live free-to-air channels.
The company, which was recently found by Ofcom to be leading the way for broadband customer service, also revealed that James Murdoch is to become its chairman.
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