Sky 'completes the set' with rights to extended Premier League highlights
Sky has secured the rights to show extended highlights of every Premier League game not being shown live on TV.
The broadcaster already has the rights to 126 live games from next season, as well as mobile clips from all 380 Premier League matches.
Now a new three-year agreement means viewers will be able to see extended highlights shown near-live on Sky Sports and will, for the first time, be able to access the highlights on demand.
On Saturdays, one entire match not already broadcast live will be available to view from 8pm, with the remaining games available from 10.30pm.
Games played on other days of the week and not shown live will be available to watch from 10pm on the same day.
The agreement also enables extended highlights to be included in long-running highlights programme Goals on Sunday, and allows goals and key moments to be shown as part of Gillette Soccer Saturday and Sky Sports News HQ.
The coverage is available across TV, mobile, online and tablet devices through Sky Go.
Sky Sports will offer at least four more seasons of the Premier League, with 116 live games this season increasing to 126 from 2016/17 onwards.
Sky Sports managing director Barney Francis said: “Sky Sports has never been in a stronger position with this deal cementing our position as the first choice for sports fans.
“It completes the set and is more good news for Sky Sports viewers having already secured more live Premier League matches from the 2016/17 season, as well as clips from every match available on mobile and online.
'More ways to watch'
“We are giving fans more ways to watch extended highlights, with the content now available on demand in the individual club section so fans can catch up on the action when they want.”
Cable.co.uk reported last month that top sports packages were tempting consumers towards ‘premium’ broadband, TV and phone deals.
Research by Kantar Worldpanel, which measures the market share of 'home services providers', suggests that despite a range of ‘value’ promotions, customers are still attracted to more expensive options by strong sports offerings from the likes of BT, Sky and Virgin Media.
The report measured data for the three months ending 30 September.
Kantar Worldpanel’s consumer insight director Imran Choudhary said: “Sky has grown share by 3.2 percentage points to 30.2% thanks to its Premier League football content and value-driven Broadband Unlimited package, which offers 12 months free broadband.”
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