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Sky expands range of kids TV shows available on demand

Friday, May 22nd 2015 by Phil Wilkinson-Jones

Sky has added thousands of episodes of children’s TV shows to its on demand service.

The number of episodes of favourites including SpongeBob Squarepants and Ben 10 is increasing from 700 to around 4,000.

Sky said the additions mean its on demand feature will be home to more episodes of the most-watched kids’ shows than any other provider.

For the first time, the shows can now be accessed from a dedicated section on the Sky+ homepage.

The 600% increase in programming follows a number of new deals signed with rights holders including Viacom and Turner that form part of a multi-million pound commitment to making Sky a leading destination for kids TV on demand.

Sky is also making the service available to more children, with kids TV on demand available at no extra cost to customers with the Variety and Family bundles.

Luke Bradley-Jones, Sky’s brand director of TV products, said: “I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can.

“And parents want the convenience of a quick and simple way to access lots of episodes all in one place.

'Huge library'

“That’s why we’re massively expanding the variety and number of shows available on demand – and putting them front and centre of the Sky+ TV Guide.

“For our customers it means a huge library of kids shows, all there at the touch of a button.”

Sky recently announced that almost seven million customers in Britain and Ireland have connected to its on demand services.

Downloads of on demand shows and movies hit over 300 million in the last three months, up by more than 60% year on year.

The increase in children’s TV shows is the latest in a series of changes to Sky on demand.

Cable.co.uk reported last month that the Sky 3D channel was being dropped and all of Sky’s 3D content was being move online.

Sky also announced it was consolidating Sky Arts 1 and Sky Arts 2 into one single ‘super channel’ as well as launching a Sky Arts on demand service with 1,000 hours of dedicated programming.

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