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Sky Go passes one million downloads mark

Monday, September 19th 2011 by Nigel Adie
Sky Go app surpasses one million downloads

The on-demand app has been downloaded more than one million times since July.

Sky has racked up one million downloads of its on-demand application Sky Go, the satellite broadcaster's Sky Player and mobile TV boss has announced.

Holly Knill said the app has been download more than one million times since launching in July and was used in August to watch over 40 million pieces of content. Some 15 per cent of this came from catch-up channels, while 85 per cent was from live TV viewing.

The biggest overall usage of the program since its debut came during Arsenal's home Premier League clash with Liverpool, which the Reds won 2-0 courtesy of an Aaron Ramsey own goal and a last-minute strike from Luis Suarez.

Football's transfer deadline day on August 31st 2011 also sparked a surge in viewing figures, particularly among subscribers who were out and about. Nearly half of all Sky Go usage came on mobile devices on that day.

Ms Knill claimed Sky's acquisition of Wi-Fi hotspot operator The Cloud will make it easier for customers to use the app while on the move.

"Sky Go's integration with The Cloud will allow customers to enjoy free access via thousands of wireless hotspots throughout the UK and Republic of Ireland," she explained. 

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