Sky launches new line-up of sports channels
Sky is today launching dedicated Premier League, football, cricket, golf and F1 channels as part of a shake-up of its sports offering.
The full Sky Sports package now consists of 10 channels including those five dedicated to individual sports or competitions.
Other sports, including rugby union, rugby league, boxing, netball, darts and tennis, will feature on Sky Sports Action and Sky Sports Arena.
Sky Sports Main Event will show the biggest sporting events in one place. Sky Sports News and Sky Sports Mix will be continue to be available to all Sky customers.
Existing Sky Sports subscribers will get the new channel line-up automatically and the price of the package remains at £27.50 a month – and will remain frozen for 12 months.
Sports fans that don’t want the full line-up can buy a one-channel pack for £18 a month, two channels for £22 or three for £26.
Barney Francis, managing director of Sky Sports, said: “We’re dedicating channels to some of our biggest sports, launching a new way to watch the best live action and offering even better digital products too.
“Sky Sports is giving customers even more choice and channels at the same price for another 12 months, while opening up new ways for sports fans to join.
“If you love Premier League, you can enjoy it for as little as 60p a day or you can have the full Sky Sports package for less than £1.”
'Making sport more accessible'
Stephen van Rooyen, Sky UK and Ireland CEO, added: “Sport has been a major part of Sky for 26 years and we’re improving our service even further, super-serving existing customers and providing flexibility to a whole new generation of sports fans.
“We are making sport more accessible and offering even more choice; all part of our continued investment in offering Sky customers an unrivalled service.”
Last month, Sky announced a new five-year partnership with the England & Wales Cricket Board (ECB) that includes the rights to every match in the new eight-team T20 competition from 2020 as well as coverage of England's home Tests, One Day Internationals and T20s, women's matches and county cricket.
The ECB also signed a deal that will see live cricket shown on BBC TV for the first time in 21 years.
From 2020, the BBC will have live TV rights to two England men's T20s internationals, one England women's T20, 10 men's games from the new T20 competition and up to eight matches from the women's tournament including both finals.
The BBC will also show primetime TV highlights of England men's home international matches from 2020.
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