Sky launches new service to tackle nuisance calls
Sky is to launch a new call screening service to help its customers stop unwanted and nuisance calls.
Sky Talk Shield lets users choose to answer the calls they want and block the ones they don’t before they are connected.
Automated calls will be blocked before the phone even rings and when a person calls, users will hear a recorded message with the caller’s name.
They will then be able to accept the call, add the caller to their personal ‘star list’, reject the call and add the number to a block list, or send the call to voicemail.
Callers added to the block list will never get through again while callers on the star list will always get through straight away.
Customers will be able to manage their star and block lists using their home phone or via My Sky.
Lyssa McGowan, Sky’s chief commercial officer, said: “Providing our customers with the very best experience across phone, broadband and TV is something that has always been extremely important for Sky.
“The launch of Sky Talk Shield is another step in our commitment, offering a brilliantly simple and free service which hands power back to our customers, so they can stop the frustration and inconvenience caused by nuisance calls.”
Sky Talk Shield will be available to new and existing Sky Talk customers with broadband and line rental from 9 June.
The service is free of charge but people will need to opt in. Customers can do this by logging into My Sky with their Sky iD and selecting Broadband and Talk.
Sky said one in five households receives a nuisance call every day, with those aged over 55 receiving the highest number of unnecessary calls.
Earlier this year, BT launched its Call Protect service to protect its customers from unwanted calls.
Last month it reported that more than two million BT customers had signed up to use the free service, which is estimated to have reduced the number of nuisance callers reaching customers by 65%.
BT said customers were making 80,000 calls a week to Call Protect’s 1572 number to add numbers to their blacklist or change their settings.
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