Sky Mobile launches with promise to 'shake up the market'
Sky is promising to “shake up the mobile market” with the launch of Sky Mobile next month.
The provider will allow customers to keep their unused data for up to three years and ‘redeem’ it whenever they like.
Users will also be able to change their mobile plan every month if they wish – and there are greater incentives for existing Sky TV customers.
Satellite customers will also get free UK calls and texts with any Sky Mobile plan plus the ability to sync playlists of their favourite shows with their Sky+ box.
Sky households can register up to five SIMs, with free calls and texts on each, and families will be able to share the unused data in their piggybank with each other.
Sky carried out research with more than 30,000 customers during the creation of Sky Mobile and found that people use less than half of the data they pay for. The company says this is costing consumers £2bn a year.
Stephen van Rooyen, Sky’s UK and Ireland CEO, said: “We felt it was time to shake up the mobile market and give customers a completely new way to manage their mobile plan – something no one else is offering.
“We’ve designed it based on what people told us they want – it’s easy, flexible and transparent and it puts the customer in control.
'£2bn wasted each year'
“With £2bn being wasted each year on unused data in the UK, Sky Mobile customers will only pay for what they use.
“Plus we’re giving Sky TV customers a fantastic offer which will allow them to get even more value from their subscriptions. It’s time for people to have a smart new way to manage their mobile contract.”
Sky, which will use O2's mobile network, will offer three 12-month data plans – 1GB of data for £10 a month, 3GB for £15 and 5GB for £20.
Non-Sky customers can add unlimited texts and unlimited calls for an extra £10 a month or pay for calls and texts on a Pay As You Use basis.
Sales of SIM-only contracts start in mid-December for existing customers and those who have already pre-registered. A full market launch is expected in the New Year and Sky will start offering handsets "in the spring".
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