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Sky partners with LG for 3D digital TV service launch

Wednesday, March 17th 2010 by Cable.co.uk

Digital TV provider Sky has partnered with LG as it prepares to launch its new 3D service.

Bundle provider Sky has agreed a deal with LG in preparation for the launch of its 3D digital TV channel.

Under the terms of the deal, the electronics manufacturer is set to supply 15,000 3D-ready TVs to Sky, which the broadband provider will then install in public venues as it gears up to broadcast weekly Premier League matches in the format.

LG previously worked with Sky on its preview of the service, when it broadcasted the Premier League match between Arsenal and Manchester United in 3D at nine selected pubs.

Havis Kwon, executive vice-president and head of the LCD division of LG, said the move will bring fans as close to the action as possible "without having to step into the stadium".

He added: "These partnerships will help consumers become more familiar with 3D TVs and that can only be a positive for the industry and innovation."

Sky recently confirmed plans to offer 50 high definition channels to its subscribers by Christmas this year.

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