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Sky planning to challenge Apple with film download service

Thursday, March 20th 2014 by Nigel Adie
Sky set to do battle with Apple and Netflix over film downloads

Sky customers will soon be able to download and keep films from Sky Store.

Sky is planning to launch a new service that will enable customers to download and keep movie titles from its Sky Store.
Chief Financial Officer Andrew Griffith, speaking at the Guardian's Changing Media Summit in London this week, explained that the facility will be added to the popular rental download service, which charges per film view.

This will aim to compete with Apple's iTunes Store, Netflix and Tesco's Blinkbox in targeting families who once enjoyed buying DVDs but now find it more convenient to have electronic copies of films.

It has not yet been confirmed how much customers will be charged for each title, but they will be able to access them via the Sky+ box and other platforms.

Mr Griffith said: "Having made a strong start in rentals, we think we can go one step further and actually start offering customers the opportunity to purchase movies from us and keep them forever."

Figures released earlier this year by the Entertainment Retailers Association showed there had been a 40 per cent increase in spending on digital videos in 2013 to £621 million, driven by downloads, streams and subscriptions.
At the same time, sales of DVDs had dipped by 6.8 per cent.

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