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Sky Sports Android app launched for Virgin Media customers

Tuesday, March 31st 2015 by Dean Reilly

Virgin Media customers with a Sky Sports subscription and Android smartphones, tablets or laptops can now access the Sky Sports app for the first time – eight months after it launched for iOS devices.

The streaming app, previously only available for Apple devices, means sports fans can watch Sky Sports 1 to 5, Sky Sports F1 and Sky Sports News HQ live on Android devices on a 3G, 4G or wi-fi connection while in the UK.

The application enables users to access coverage of breaking news across the eight key sports focused on by the sports channels – football, cricket, rugby union, rugby league, golf, tennis, F1 and boxing.

Scott Kewley, director of digital entertainment at Virgin Media, said: “The Sky Sports app for Android cements our position as the home of sports TV at home or on the move and means we now have a full complement of Android and iOS apps for both Sky Sports and Sky Movies.

“Our customers enjoy the same access to Sky Sports on the go as Sky customers.”

In addition, subscribers will be able to access exclusive video content from the Sky Sports News HQ studio, with interviews and analysis streamed live via the app.

Virgin Media are currently the only provider to offer every Sky Sports and BT Sport standard definition and HD channel in one TV subscription.

As a result, customers who subscribe with Virgin Media can watch every televised Premier League match either at home or on a range of mobile devices.

Technical failure

All Virgin Media TiVo customers can also access Virgin TV Anywhere for free on either iOS or Android devices, providing access to up to 120 live channels on the move.

The Sky Sports app was last updated in August 2014 to mark the launch of the new Sky Sports 5 channel and launch of the 2014/15 football season.

The reliability of mobile sports applications has previously raised the ire of sports fans in the UK. The rival BT Sport mobile app faced criticism earlier in the year after both the application and BT Sport website crashed at the start of a key FA Cup match.

Subscribers missed out on the Manchester United and Cambridge United match in February as a result of the technical failure, with football fans including David Mooney taking to social media to complain.

He wrote: "Ridiculous! Hasn't worked at all. This is why @SkySports will win the battle when all is said and done."

Cable.co.uk previously reported that 64% of Premier League fans had cut back on their everyday spending to continue paying for their sports TV subscriptions.

The ‘Consumer perceptions of choice, pricing and availability of English Premier League broadcasting report’, which was commissioned by Virgin Media, revealed that football fans admitted to going out less, buying cheaper products and going without luxuries to pay for their favourite sports channels.

Of those polled, 33% said they were now struggling to pay for their subscription, while 17% said they either sold personal belongings, borrowed money from friends or took out a loan to pay for continuing access to sport on TV.

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