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Sky Store's 'Buy & Keep' movie service opened up to non-customers

Wednesday, April 15th 2015 by Ellen Branagh

Anyone in the UK and Ireland will be able to take advantage of Sky Store’s ‘Buy & Keep service’ from today, the firm has announced.

The service was launched to Sky TV customers in April last year, and now is being extended to non-Sky customers in the UK and Ireland, as well as being available across multiple devices.

The Buy & Keep service allows customers to get a movie straight to their TV, stream and download it to their mobile device, and get the DVD delivered to their home a few days later.

From today, Sky customers and anyone accessing the Sky Store website or app will be able to use the Buy & Keep service, purchasing both a physical and digital copy of their chosen film.

Non-Sky TV customers in the UK can watch on their main TV via a NOW TV box, Roku or YouView box, while those in Ireland can watch via a Roku box.

Sky Store director Nicola Bamford said: “People want the simplest and most convenient way to buy and watch the movies they love, which is why it’s great news that from today Buy & Keep will be available to everyone and across multiple devices.

“Sky Store offers the complete service – straight to your TV, across your devices and you get the DVD in the post too.”

Stream or download

Sky Store customers can register up to four devices, and any film can be streamed to two devices simultaneously.

A ‘follow me’ function will also allow people to start watching a film on one device, and continue on another registered device as long as they are connected to the internet.

For existing Buy & Keep customers who have already used the service on their Sky+HD box, all of the films they have bought will automatically appear in My Library in the app, ready to stream or download.

Sky customers who now Buy & Keep on mobile devices can also choose to send the movie to their Sky+ HD box as well.

New releases on Buy & Keep are £13.99 and catalogue favourites are £7.99.

Most movies are also often available digitally before or on the same day the DVD is available in the shops, and are available to Buy & Keep before they can be rented through Sky Store or watched on Sky Movies.

Sky said its Buy & Keep service has been a huge hit with Sky customers since its launch last year, with latest movies being added every week, from blockbusters like The Hobbit: The Battle of the Five Armies to favourites like Back to the Future.

In the future, the service will expand to include TV and movie boxsets, the company said.

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