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Sky to enter quad play market with launch of mobile service

Friday, October 21st 2016 by Phil Wilkinson-Jones

Sky is set to finally launch its mobile offering at the end of this month.

Nearly two years after agreeing a deal to use O2’s network, the provider is now ready to enter the market as an MVNO (mobile virtual network operator).

Pre-registration for the service opens on 31 October as Sky starts the process of establishing itself as a so-called ‘quad play’ provider.

Its biggest rivals – BT, Virgin Media and TalkTalk – already offer mobile alongside their broadband, TV and landline services.

Sky’s UK and Ireland CEO Stephen van Rooyen announced the launch of Sky Mobile yesterday at the company’s investor day.

According to the Belfast Telegraph, Mr van Rooyen said Sky had “long had its eyes on the prize” in regards to the mobile phone market.

“There are literally millions of customers for us to go after,” he said.

“We know that our customers are not only interested in Sky Mobile, but once they have been shown the proposition, they would consider switching to Sky.”

In his presentation, he said mobile offered the company a “significant growth opportunity” with two thirds of Sky customers willing to consider switching to Sky Mobile.

Sky is yet to reveal information about pricing or an official launch date.

Sky Q app

Earlier this week, Sky announced the launch of the Sky Q smartphone app, which allows customers to access their downloaded recordings on the go.

The app also lets users stream live and on-demand content including movies, box sets and Premier League football.

Luke Bradley-Jones, Sky’s brand director of TV and content products, said: “We know Sky Q customers love the flexibility of watching TV on their terms.

“The new Sky Q mobile app will give them even more freedom to watch their recordings, access Top Picks, and stream live and on-demand TV when they’re out and about.

“So if it’s The Night Of box set, live Premier League or Sky original The Young Pope, Sky Q customers can now look forward to their daily commute or long car journey, while they catch up on the latest and best TV from Sky.”

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