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Sky ups investment in virtual reality firm Jaunt

Tuesday, July 29th 2014 by Luke Thompson
Sky invests another 0,000 in Jaunt

Sky is investing another $400,000 in Silicon Valley tech start-up Jaunt.

Sky has more than doubled its investment in Jaunt, a Palo Alto-based early-stage technology company specialising in video capture and display.

The satellite broadcaster backed Jaunt to the tune of $350,000 (£206,000) last December and has now opted to contribute a further $400,000 to the virtual reality (VR) venture.

Although Sky indicated it has no immediate plans to bring VR to its customers, the move could help the pay TV giant capitalise on future efforts to use these technologies for television.

Jaunt says it provides "cinematic" virtual reality designed to transport users "directly into the middle of the action" by wearing headsets such as those made by Oculus Rift, which was recently acquired by social network Facebook for $2 billion.

While Sky appears to believe in VR, it's worth noting that previous advances in broadcasting tech – such as 3D TV – haven't taken off as the industry expected.

Steve Dann, Chief Executive of augmented reality and VR firm Amplified Robot, told the Financial Times: "If there isn't enough content available when you launch it big-time, people get very jaundiced."

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