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Sky's Now TV to launch on EE TV box

Wednesday, March 11th 2015 by Hannah Langston

EE TV customers will be able to access Sky’s streaming service Now TV from tomorrow.

The Now TV app will join on-demand services BBC iPlayer, Demand 5 and Wuaki.TV as well as 70 Freeview channels via the EE smart box.

Apps including MUZU, Box +, YouTube, BBC Sport, BBC News and The Weather Network are also available.

EE TV’s chief marketing officer Pippa Dunn said: “We’ve developed the EE TV service so that exciting new content and services can be regularly added to enhance our customers home TV viewing experiences.

“The NOW TV app is a great addition to our current content line up – providing customers with opportunities to watch some of the world’s most popular TV series, live sports action and international movie blockbusters.”

Now TV includes the latest movies, live sports and entertainment from Sky such as Madmen, Moone Boy and Downton Abbey box sets, all seven Sky Sports channels and latest film releases Frozen, The Grand Budapest Hotel and Guardians of the Galaxy.

Customers can purchase a monthly pass to watch entertainment or movies, or buy a daily or weekly pass for sport content.

Gidon Katz, Director of Now TV added: “With Game of Thrones, the world’s most talked-about show available to watch from the very beginning, there couldn’t be a better time for EE TV customers to enjoy Now TV.

"Whether you’re a film fan and want access to Sky Movies or want to watch the biggest games on Sky Sports, it's great news for TV fans as Now TV offers something for everyone.”

EE plans to add further apps and services in the coming months.

YouView rival

Today's news follows the £12.5bn acquisition of EE – the UK’s biggest mobile phone network – by telecoms giant BT.

Announcing the deal last month, BT chief executive Gavin Patterson said: “This is a major milestone for BT as it will allow us to accelerate our mobility plans and increase our investment in them.

"The UK’s leading 4G network will now dovetail with the UK’s biggest fibre network, helping to create the leading converged communications provider in the UK”.

BT will acquire all of EE’s assets including its EE TV service, which launched in October.

Although no statement has been made about the future of EE TV, BT currently uses the rival YouView platform for its TV service.

Now TV is also available on YouView, however, that version is unable to support live channels and is limited to offering Sky Movies On Demand.

The EE TV smart box is free for new and existing EE mobile customers who also subscribe to EE broadband plans of £9.95 a month or above.

When it was launched, EE said they hoped limiting the service to broadband subscribers would provide people with an incentive to switch to its service.

The addition of Now TV may silence critics who said EE TV needed to offer a better range of content if it wanted to succeed.

Paolo Pescatore, from the consultancy CCS Insight, previously told the BBC: “EE must strongly consider forging agreements with other key rights owners including BSkyB for its Now TV service.

"The company must also strengthen the range of on-demand services as this is becoming increasingly important to consumers as underlined by Netflix's growth".

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