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Sony Pictures Television shutting down Crackle

Monday, March 31st 2014 by Nigel Adie
On-demand service Crackle to shut down tomorrow

Online streaming service Crackle will cease to operate from tomorrow.

Crackle, the free video-on-demand service from Sony Pictures Television (SPT), will be shut down in the UK from tomorrow (1 April 2014).

SPT acquired Crackle back in 2006 when it was still known as Grouper, before relaunching it in the US as an online video sharing site in 2007.

The US rollout was followed in June 2010 by the introduction of local Crackle versions in Australia, Canada, Latin America and the UK.

It offers users free content – including original series, TV shows and films – via an advertising-funded model, but has struggled to amass a sizeable customer base in Britain due to competition from the likes of LoveFilm and Netflix.

Since arriving in the UK two years ago, Netflix has proved popular with consumers and had signed up an estimated 1.5 million paying subscribers by last August, according to a report from Enders Analysis.

No formal statement about the closure of Crackle has been issued by SPT, but visitors to the website are being greeted with the message: "We'd like to thank all those who have supported and enjoyed Crackle UK. As of 1 April 2014, Crackle's UK service will no longer be operating."

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Comments (4)

30th November 2014

As usual sony has something innovative and good and screws it up. And or discontinues a product or concept. You wonder does anyone at Sony know anything about business or people or products even at all? But thank you Sony for failing your customers as a business model. In that your a success!

3rd April 2014

Crackle was a brilliant app very sorry to see it disappear. Hope there's something in the pipeline to replace it. One of the best apps out there.

John fletcher
2nd April 2014

What. Will. Replace. Crackle. Sony. Many. Thanks. To. Crackle

roger critchell
31st March 2014

how will tack over from crackle i loved crackle as i am out of work and i am 65 i like the old films and crackle was free. it wood be nice if sum one will tack crackle place. a big thank you all from roger

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