Streamed TV subscriptions to more than triple by 2019
The number of subscribers watching streamed TV content online will triple over the next four years, new research has claimed.
The ‘Mobile & Online TV & Video: OTT, IPTV & Connected Markets 2015-2019’ report from Juniper Research says that around 332.2m subscribers will access video content in this way by 2019.
With current global subscriptions to streaming TV services such as Netflix or NOW TV – often referred to as over-the-top (OTT) services – at around 92.1m, this would mark a 260% increase in viewers choosing to access video online.
Juniper also reported that consumers still prefer connected TVs as their primary screen at home, in spite of proposed rises in second or even third screen viewing.
Part of the rise in streaming video subscriptions comes from how easy it is to make so-called ‘dumb’ TVs into smart TVs through the addition of devices like the Google Chromecast and Amazon Fire TV Stick.
Games consoles have also helped contribute to the rise in OTT subscriptions, which often come with the services pre-installed.
North American consumers will continue to make it the leading region for OTT subscriber numbers, followed by the Far East.
Last week, Cable.co.uk reported that NOW TV boss Jecinta Noble said broadcast TV schedules would always be a part of people's viewing habits.
Citing “appointment” TV shows like Game of Thrones, where viewers watch together at set times of the TV schedule, she said: “If you can choose what to watch and when, do we still need a broadcast schedule?
“Short answer: Yes.”
However Reed Hastings, the CEO of Netflix, argues that linear TV will be replaced by streaming services within 20 years.
Mr Hastings said: “Certainly what you're seeing is all of internet TV growing, the attention of the new launches of the competitors is only creating a bigger ecosystem, drawing more and more people in to thinking, ‘hey I've got to check that out, and try this internet TV thing.’
“Because internet TV is the way that people will consume video in the future.”
Juniper Research, authors of the ‘Mobile & Online TV & Video: OTT, IPTV & Connected Markets 2015-2019’ report, specialise in communication technology data analysis.
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