TalkTalk launches new kids TV remote
TalkTalk has launched a new TV remote designed specifically for children.
One press of the Kids Remote locks young viewers into TalkTalk’s new Kids Zone, where they can scroll through and select on-demand episodes of favourites including Paw Patrol, Peppa Pig and PJ Masks.
The only way to get back out of the Kids Zone is for an adult to enter a code using the master remote.
Parents can customise the Kids Zone by hiding particular programmes from the children’s playlist.
There is also a bedtime setting that activates a ‘sleepy head’ icon five minutes until the Kids Zone goes to sleep. The smart feature will stretch or shorten the five minute countdown depending on how long is left on an episode.
The remote itself was designed in consultation with more than 60 schoolchildren as well as TalkTalk customers.
TalkTalk says each button has been designed to withstand more than 300,000 clicks a year and the colours used on the remote were voted as ‘favourite colours’ by children.
Aleks Habdank, managing director of TalkTalk TV, said: “We’ve ripped up the rule book of standard TV remote design to create something bespoke for kids and families.
“Research shows that children are watching more TV content via apps because it gives them the control they crave and parents the peace of mind that they’re safely watching age-appropriate content.
“But research also shows that TV is still kids’ favourite place to watch and now thanks to the TalkTalk TV Kids Remote, kids can choose what they want to watch safe and securely on the main screen.
“By giving kids a remote control all of their own, we aim to help the whole family enjoy TV the way they want it.”
'Makes life easier'
The TalkTalk TV Kids Remote has a one-off cost of £5 (batteries included) and the Kids TV Boost is available on a rolling contract for £5 a month.
Child development expert Dr Jacqueline Harding said: “It’s not often I come across an idea that really makes life easier for busy parents and benefits children at the same time.
“Of course, nothing can substitute your undivided attention with children but we all know there are times when chores just have to be done and the TalkTalk TV Kids Remote is perfect for those moments.
“It is so important to keep children safe while viewing TV and this clever device teaches them little by little how to control their own viewing patterns.”
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