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Teens four times more likely to watch video on smartphones than tablets

Friday, May 8th 2015 by Dean Reilly

Young people aged 15 to 20 are four times more likely to watch video content on a smartphone than a tablet, new research has shown.

The Global Digital Landscape report from consumer analysts Nielsen found that 59% of those in their mid teens to early 20s will choose to watch video programmes on smartphones instead of larger screen tablets.

Just 13% of the age group – collectively referred to as Generation Z – opted for tablets when watching video content away from home.

According to the survey, the only age bracket less likely to watch video on smartphones are the 65 and overs, with only 11% opting to watch video in this way.

Megan Clarken, executive vice president of Nielsen Global Watch Product Leadership, said: “The lines between devices continue to blur and the best available screen for viewing may vary widely as viewers move through
 the day.

"Audiences will choose the device that is most compatible with their needs at the time they want to watch. Therefore, content must seamlessly flow across time, location and device."

59% of millennials, or people between 21 and 34 years old, also selected mobile as their platform of choice for watching video on the move.

However, they were found to be more likely to use tablets for video than younger audiences, with 17% indicating that large screen devices were their preferred technology – 4% more than the teens.

'Voracious consumers'

Just 42% of the over 65s would use a mobile to watch video on the move.

Ms Clarken added: “Generation Z and millennials, the digital natives, are voracious consumers of media and mobile phones are at the centre of their lives.

"For younger consumers, the mobile phone is no longer just for use on the go, but everywhere – even their living rooms."

Cable.co.uk previously reported that European consumers were the least likely to browse the internet using second or third screen technology while watching TV at home.

The results labeled Europe as the lowest ranked territory in the world for additional screen usage, with just 44% of respondents admitting to browsing online while watching TV – behind the global average of 58%.

The Nielsen Global Digital Landscape Survey was conducted between 13 August 2014 and 5 September 2014. The opinions of more than 30,000 consumers in 60 countries around the world were sampled.

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