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Three trials new in-store sign language service for deaf customers

Monday, September 25th 2017 by Phil Wilkinson-Jones

Three is trialling a new sign language service for deaf customers in four of its high street stores.

The operator already offers customers the option of communicating via a British Sign Language (BSL) interpreter on its website.

Now it is extending its partnership with interpreting agency Sign Solutions to provide BSL users with a similar level of support in-store.

Deaf customers will be able to connect to an interpreter using a video link on an iPad.

The interpreter will then relay customers’ questions to Three staff, allowing them to offer advice and deal with enquiries.

The scheme will be piloted in the Three stores in Westfield London, Burnley’s Charter Walk shopping centre, the Capitol shopping centre in Cardiff and Church Street, Liverpool.

Steven Cocker, head of executive office operations at Three UK, said: “This pilot extends on our commitment to give all of our customers the best possible experience with Three.

“This means providing the support needed to make our products and services accessible for everyone.

“We introduced video relay for customers online three years ago and are excited to be able to build on this service in-store.”

'More inclusive'

Sean Nicholson, CEO of Sign Solutions, said: “The existing online platform Three uses has already transformed the experience for many of its customers.

“We’re delighted to be continuing our work with Three, using technology to provide more inclusive services for all customers, both online and in-store.”

Earlier this year, Three launched a new rewards app offering its customers exclusives, money-saving offers and one-off experiences.

The app, Wuntu, opened with the chance to win a trip to New York with lastminute.com and promised new offers every Thursday.

Wuntu is available to all of Three’s pay as you go, contract and mobile broadband customers.

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