Bollywood film and music channels launch on Virgin TV
Virgin Media has added two new channels to its growing line-up of Asian stations.
Rishtey CINEPLEX features a mix of the latest Bollywood blockbusters and classic movies, while MTV Beats is full of upbeat Bollywood and Hindi music.
Both channels have launched on the Virgin TV platform following a renewed partnership between Virgin and channel owner Viacom 18.
Viewers can find Rishtey CINEPLEX on channel 828 and MTV Beats on channel 841.
David Bouchier, Virgin TV’s chief digital entertainment officer, said: “With the launch of Rishtey CINEPLEX and MTV Beats, we’re bringing the best of Bollywood and Hindi music direct to Virgin TV customers’ screens.
“We’re continuing to grow our Asian TV line-up so our customers have the pick of the best Asian programming around.”
Govind Shahi, business head, Indiacast UK Ltd, said: “We are thrilled to have our latest offerings MTV Beats and Rishtey CINEPLEX on Virgin TV, strengthening our relationship with the platform.
“Both of the channels are unique in their own ways. MTV Beats gets the audience grooving with upbeat Bollywood music and Rishtey CINEPLEX enthrals audiences with the latest Bollywood and classical movies throughout the day.
“COLORS and RISHTEY Europe are already available on Virgin TV on channel numbers 826 and 827 respectively.”
Earlier this year Virgin Media added Brit Asia TV, which celebrates the achievements of the British Asian community, to its line-up.
The channel touches on music, politics, art and fashion as well as showing a selection of documentaries, entertainment shows and live music sessions.
Islam Channel UK and Islam Channel Urdu also launched on Virgin Media in June.
Mr Bouchier said: “This forms part of our plans to offer greater choice and variety for our Asian customers, and we are always looking at ways to extend this programming offer even further in the future.”
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