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Virgin Media digital TV channel confirms Reid deal

Friday, July 2nd 2010 by Cable.co.uk

Alex Reid has followed in the footsteps of his wife Katie Price by agreeing a major deal with a Virgin Media digital TV channel.

Digital TV provider Virgin Media has agreed a deal which will see it broadcast shows featuring Alex Reid.

The agreement will see the martial arts fighter appear in a number of new productions on the Bravo channel after his previous programmes proved to be a hit with viewers, reports Digital Spy.

It is expected that a new pilot featuring Reid will be shown on the channel, which is available through digital TV bundles, later this year.

Mark Sammon, head of commissioning for Bravo's parent company Virgin Media Television, told the website the star has proven himself to be more than just a mixed martial arts fighter.

He added: "He really resonates with the Bravo audience and we're thrilled that he will be a vital ingredient in the channel's strategy to broaden its audience."

The confirmation of the deal sees Reid follow in the footsteps of his wife Katie Price, who also recently agreed a multi-million pound deal with Virgin Media to star in shows on the Living channel.

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