Virgin Media gets access to more UKTV shows than any other provider
Virgin Media has struck a deal to give its customers access to more UKTV shows than any other pay TV platform.
UKTV is doubling the number of programmes available on Virgin Media, including UKTV originals, hit shows from the US and classics from the BBC, ITV and Channel 4.
More than 10,000 hours of programming will be available via the updated UKTV Play app on Virgin’s TiVo box.
UKTV originals from free-to-air channels Dave, Drama, Yesterday and Really include Dave Gorman Modern Life is Goodish, Hoff the Record and Alan Davies: As Yet Untitled.
Box sets of BBC classics such as Doctor Who, Luther and Sherlock will also feature alongside American imports including Parks & Recreation.
UKTV has also expanded the number of shows available from its pay exclusive channels Gold, Alibi, Good Food, Eden and new entertainment channel W.
Simon Michaelides, UKTV’s chief commercial officer, said: “Virgin Media is one of our most valued customers and we’re delighted to have partnered with them to expand and enhance our pay TV offer in this way.
“Virgin Media subscribers now have unique access to the most comprehensive on-demand offer from UKTV anywhere in the market.
“This step-change in the volume of on-demand content is part of our long term commitment to growth in pay TV and we look forward to expanding on this in the future.”
'What they want, when they want'
David Bouchier, chief digital entertainment officer at Virgin Media, said: “Throughout this year we’ve been expanding the fantastic range of on demand programming which lets our customers watch what they want, when they want.
“We’re delighted to be building on our leadership by giving our customers more UKTV shows than are available on any other platform.
“With the arrival of the UKTV Play app and the doubling of catch-up content our customers can access more of the entertainment they love in the way they want.”
In August last year, all UKTV channels were made available to BT customers for the first time.
A deal between BT and UKTV also extended to seven-day catch-up rights for all UKTV channels, allowing BT subscribers to watch shows they may have missed.
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