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Virgin Media launches new app and kicks off 'All the Football' campaign

Friday, July 21st 2017 by Phil Wilkinson-Jones

Virgin Media has launched a new app to make it easier for customers to check their account and get help when they need it.

The My Virgin Media app shows users a summary of their package, recent transactions and their bill balance.

It allows them to make credit and debit card payments on the go, and check their service status.

If there’s a fault, the app will show details of when it is likely to be fixed. It will also offer help and support including wi-fi tips and trouble-shooting for broadband and TV issues.

The new app is available for all Virgin customers to download via the Apple app store or Google Play. It works on operating systems iPhone iOS 9 and up, or Android 5 (Lollipop) and up.

Virgin also launched a new campaign this week to advertise the fact it is the only provider to offer both Sky Sports and BT Sport in one package.

The campaign, which uses the motto ‘All the Football’, kicked off with a TV ad during coverage of last weekend’s British Grand Prix on Channel 4.

Kerris Bright, chief marketing officer at Virgin Media, said: “Our position in football is about all the football for all the fans.

“Every time a big game is on BT, 3.5 million Sky Sports customers can’t watch it; only we give you all the football on Sky Sports and BT Sport in one package.

“Football needs awesome connectivity, the power of our proposition is that we bring the two together.

“We champion the live experience through our sponsorship of Southampton FC and Twenty’s Plenty with the FSF [Football Supporters’ Federation], but if you’re a fan and you can’t support your team in person then you can be there for every game with Virgin Media.”

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