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Vodafone aims for 100% 3G and 4G mobile coverage in Swindon

Friday, July 10th 2015 by Ellen Branagh

Swindon is the latest area to benefit from network investment by Vodafone, extending its 3G and 4G mobile coverage to more than 98% of the town’s population.

The upgrade is part of the operator’s £2bn nationwide network and service investment across 2014 and 2015, and is the latest in a series of areas to benefit.

The multi-million pound investment will bring stronger indoor and outdoor coverage and mobile internet services, with Vodafone saying recent strengthening of its 3G network across the town had already provided greater coverage, High Definition (HD) Voice technology and faster mobile internet services.

By the end of the ‘improvement period’, the company will have upgraded 100% of sites across the town.

This involves implementing a 4G overlay system, which creates better indoor and outdoor coverage for both voice and data, while making sure that concentrated areas of customers have the highest possible network capacity to cope with increased demand.

Vodafone said network improvements already completed in Swindon had seen mobile data traffic rocket in the town.

Customers on average use more than 8.5TB of data each week, while music lovers streamed 4m times from Spotify in May alone.

The network improvements in Swindon come less than a month after the company announced similar investment in Bournemouth.

'Not-spots'

They also come after work by the network to improve 3G coverage in mobile not-spots – areas with little or no mobile signal.

Cable.co.uk previously reported how Broad Chalke in rural Wiltshire had become the latest community to receive mobile coverage through Vodafone’s Rural Open Sure Signal (ROSS) programme.

The scheme uses 'femtocell' technology to bring reliable 3G voice coverage and mobile internet access to areas with little or no signal.

Broad Chalke, situated in the Cranborne Chase and West Wiltshire Downs Area of Outstanding Natural Beauty, suffered from unreliable mobile coverage and slow network speeds until it became the third Wiltshire village to benefit from the ROSS programme.

The programme is also part of Vodafone’s £2bn investment in its UK network and services throughout 2014 and 2015.

Other developments include the provision of HD voice technology on its 3G network.

Vodafone has also expanded its ultrafast 4G coverage to 578 larger cities, towns and districts as well as thousands of smaller communities across the UK.

The company has previously announced the launch of new technologies, Wi-fi calling and Voice over LTE (VoLTE), to boost mobile coverage for its customers.

Wi-fi calling gives the user a voice signal without the need to go through an app by using existing wi-fi services, while VoLTE carries voice calls over 4G instead of using 2G or 3G as they do today.

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