Vodafone call blocker has stopped 100m nuisance calls
Vodafone says it has blocked more than 100m nuisance calls since introducing new barring technology six months ago.
The operator stops nuisance, scam and fraudulent calls from entering its network before they reach customers.
Vodafone said the majority of blocked calls relate to false PPI offers and accident claims, missed call scams or bogus prize offers that require people to call premium rate numbers.
These calls are often generated from dialler machines capable of making thousands of simultaneous call attempts per second.
Vodafone said it prevents up to two million automated calls from getting through to customers on a daily basis and has blocked around 65,000 individual numbers from making such calls.
Glafkos Persianis, commercial director at Vodafone UK, said: “Our focus is on liberating our customers from the stress of unwanted or fraudulent calls.
“This system and the vigilance of the expert team, which runs it, is a great example of that ethos in action.
“We have also shared our intelligence with industry bodies and the regulator in a bid to create a united front against the sophisticated criminal gangs behind the scams.”
Vodafone also runs a ‘nuisance call bureau’ to help customers prevent unwanted or threatening calls and is a member of the Internet Watch Foundation (IWF), which closes down illegal websites.
It was also the first telecoms company to receive Telephone Preference Service (TPS) Assured accreditation from the Direct Marketing Association (DMA).
'The bane of consumers' lives'
Rachel Aldighieri, managing director of the DMA, said: “The rogue companies that serially make these types of nuisance and scam calls are the bane of consumers’ lives, and we applaud Vodafone’s proactive efforts to protect its customers.
“By achieving TPS Assured accreditation last year, Vodafone also demonstrates its commitment to its customers by reaching for the highest possible standards in its own telemarketing.”
BT launched its Call Protect service aimed at blocking nuisance calls last month and said it would divert 30m calls a week to a junk voicemail box.
TalkTalk says its call blocking service, which has been running for three years, stops 92m unwanted calls a year.
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