Vodafone launches new technology to block thousands of nuisance calls
Vodafone has installed new barring technology on its network allowing it to block thousands of nuisance calls a day.
The new system will stop nuisance and fraudulent calls such as false PPI offers or missed call scams from entering Vodafone’s network.
Customers do not need to do anything and won’t even be aware that a call has been blocked.
Under its previous system, Vodafone could stop customers from unintentionally returning a call to a fraudulent number but couldn’t stop them receiving the nuisance call in the first place.
Now it says it has already dramatically reduced the volume of nuisance calls terminating on its network.
During tests of its new system, Vodafone blocked more than 425,000 nuisance and scam calls in one day alone. Over a week of testing, the number of nuisance call attempts against Vodafone customers dropped to under a thousand.
Vodafone’s head of corporate security, Mark Hughes, said: “Fraudulent calls are a scourge on society, inflicting great anxiety for victims.
“The protection of our customers is paramount and we have been investing heavily in our network and technology to help stamp out this practice.
“We will continue to evolve the technology as well as work with industry bodies and the regulator to ensure we keep one step ahead of criminals.”
'Stamp out rogue callers'
Earlier this year, the Telephone Preference Service (TPS) launched a ‘text-to-register’ service allowing mobile users to opt out of unsolicited sales and marketing calls.
By texting ‘TPS’ and their email address to 78070, mobile phone users can add their number to the UK’s official ‘do not call’ database.
Registering your number with the TPS makes it illegal for companies to contact you with unsolicited sales and marketing calls unless you give them prior permission.
John Mitchison, head of the TPS, said: “Rogue callers operate illegally and against the interests of ordinary people.
“Texting will make it easier for people to register their mobile numbers on the TPS, which is the only official no-call list, and help us stamp out rogue callers once and for all by giving the Information Commissioner more ammunition to prosecute these cases.”
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