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Vodafone launches new way for mobile customers to top up

Friday, July 31st 2015 by Phil Wilkinson-Jones

Vodafone is launching a new way for pay as you go customers to top up their phone or tablet.

The company is piloting a new service from mobile payment experts Powa Technologies that uses QR codes to speed up the topping up process.

PowaTag transforms magazine adverts, catalogues, posters and even product packaging into immediate points of sale using a special tag called a QR code.

Customers first have to download the PowaTag app, which is available on iOS and Android, and enter their payment details.

To top up, they then simply scan a PowaTag QR code with their device and select an amount.

The QR codes can be found in more than 500 Vodafone stores as well as Argos, Brighthouse, Co-op, Sainsbury’s, Tesco, JD Williams and Wilkinsons stores.

Thousands of international students coming to the UK in September have also received a Vodafone SIM pack from UCAS this month with a PowaTag printed on the back, allowing them to top up as soon as they arrive.

'Perfect timing'

Cindy Rose, consumer director at Vodafone UK, said: “Our customers have told us they wanted a tool that allowed them to top up swiftly at their leisure at a time which is convenient and which suits their schedule.

“Our pay as you go plans offer great value and are affordable and flexible. With this top up addition we are making Vodafone the network our customers can depend on.”

Vodafone's pay as you go customers also benefit from 'Big Value Bundles', which give users bonuses such as unlimited texts, extra minutes and data, as well as 30-day subscriptions to Spotify Premium, NOW TV Entertainment or Sky Sports Mobile TV when they top up.

Dan Wagner, CEO and founder of Powa Technologies, said: “PowaTag allows people to top up their phones virtually anywhere at any time and with 46m people expected to use smartphones by 2018 in the UK, this is perfect timing for us to team up with Vodafone.

“Mobile users can top up quickly, efficiently, and effortlessly using our platform.

“We created PowaTag to give people a universal solution to complete everyday transactions quickly and efficiently – it allows them to do anything from topping up their mobile phone, purchasing a handbag, or donating to charity, while turning almost any medium into virtual shop fronts.”

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