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Wireless broadband in Bradford will provide a 'real alternative' to fibre

Monday, August 3rd 2015 by Ellen Branagh

The expansion of a wireless broadband network into Bradford will bring it into the “modern digital era”, the company behind it has said.

Internet service provider (ISP) Metronet (UK) has expanded its wireless network to include the city of Bradford, it said today.

The company, which is a hybrid wired and wireless internet service provider, said its wireless rollout offers businesses in Bradford a “real alternative” to traditional fibre.

It said by combining fibre and wireless connectivity, it can deliver bespoke services 10 times faster than a traditional provider.

Bradford is part of Superfast West Yorkshire, which is aiming to provide superfast broadband to 97% of the region by the end of September.

The programme is also part of the government’s Superconnected Cities programme, which allows small and medium-sized businesses to apply for grants of up to £3,000 for superfast broadband.

Metronet is one of the suppliers on the scheme, and has already helped bring superfast speeds to businesses across the country.

Councillor David Green, leader of Bradford Council, said: “We are delighted to have Metronet (UK) in Bradford, which means faster connectivity for local businesses.

“Another broadband provider also means some healthy competition for other, more established, providers.”

'Modern digital era'

Lee Lawrence, operations director at Metronet, added: “This new rollout means that we now have even stronger coverage across the north and in Yorkshire.

“Businesses based in Bradford can benefit from Metronet being able to deliver faster connectivity, which is flexible and great value for money.

“Our wireless offering is the alternative to traditional services and will push Bradford forward into the modern digital era.”

Metronet’s head of digital development previously told Cable.co.uk that small internet providers who could adapt their business models are in the best position to distribution the government’s business broadband vouchers.

Kate Rennicks said: “The voucher scheme lends itself quite well to alternative providers.

“With big organisations like BT, it’s hard to turn the Titanic but the providers who are doing well under the scheme are small independents.

“We have entirely focussed our sales team on vouchers and we have left the rest of what we do to the rear.”

She said small and medium-sized enterprises (SMEs) had reported huge savings after using the voucher scheme.

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