Dan Howdle | March 7th, 2022
Your service doesn’t switch off, your phone won’t explode. No, what actually happens when your contract ends – for the large majority – is that you’ll carry on with your old provider on the same old tariff. But you can do better than that.
Instead, you could be sporting a brand new handset, taking advantage of sale prices and free gifts and still be paying less than you are now. You have two choices when your mobile contract comes to an end, each of which has its pros and cons. Let’s look at them in turn.
You may very well be happy with your existing provider. You may have been with it for years, but out there in the harsh consumer wastelands there are no prizes for loyalty. It’s kill or be killed. Vodafone or EE or whoever aren’t giving out free hugs for your undying devotion. Rather, they’re waging war for your custom.
When you’re coming to the end of your contract, your provider is going to send you a letter, and probably a text – probably several texts – to let you know. If you’re in a pay-monthly contract with a handset tied in, part of what constitutes these notifications will be offers to upgrade your handset. There are pros and cons to that, too, which we’ll talk about in the next section.
For now, though, just remember that it is highly unlikely that your upgrade offer is going to be the best one in the market. If you want the best possible deal, you’ll need to shop around. You’ll need to take a look to see what’s out there from alternative providers. You’re pretty much guaranteed to find them offering far more tempting introductory offers.
Though the situation has improved much over the last few years, if you switch, don’t forget to use your new provider’s coverage checker before signing up. A free set of headphones (for example) and a cheaper tariff aren’t going to be much use if you can’t get any reception where you live, work and visit most often.
Coverage checkers can be found on each of the providers' websites. You can click these logos to shortcut to each.
If you’ve decided to switch, congratulations. We know how tempting getting comfortable with the provider you know tends to be, but you’re a mould-breaker now, a trailblazer. Before you blaze off, though, it’s a good idea to know the order of proceedings. Here’s how it goes….
You were probably going to do this anyway, right? After all, if you’re on or near the end of your contract, your existing provider is going to be throwing deals at you left, right and centre. It’s tempting, and we certainly won’t blame you if you cave in and go for one of those offers, or even just forget the whole thing and stick with what you have.
The three options you’ll have if you choose to remain with your existing provider come the end of your contract will be: upgrade, downgrade or stick. Let’s cover each of those briefly.
Your provider will love you for this. But it’s not real love. It’s love constructed by marketeers and read from a script or cloned into a pat response email thanking you for your continued custom. We’re a funny bunch us human beings. Even though most of us are aware there’s no actual relationship between ourselves and our providers, we still often stick with them out of loyalty.
Taking the upgrade option is usually driven by this desire – to please our existing provider – while at the same time still get a brand new phone. And that’s fair enough. However, as mentioned previously, beyond the small (but manageable) danger of not checking to make sure your new provider’s coverage is as good or better than your old, there is nothing to lose by switching, and quite a lot to gain.
If you’re determined to stick with your existing provider, however, just pop along to their website, log in, and there will be a tab or option somewhere to view your upgrade options.
At the end of your contract it might be time to ask yourself: am I using all my data, minutes and so on? Most mobile providers now offer some sort of app which will, among other things, show you how much of your data you use on a monthly basis. Because data really is the key here. Most contracts these days give you more minutes and texts than you could possibly ever use.
If you’re using a lot less data than you’re paying for, then congratulations – you’ve just found a way to save a few quid every months. You’ll usually need to phone your provider if you want to downgrade, and what’s more it’ll probably try to talk you out of it, so be prepared to stick to your guns before picking up the phone.
Given that you’re here reading a guide on what to do once your contract ends, we’re pretty sure you’re not going to just sit there and keep paying whatever you’re paying for the same service you’ve always had. But if you are, we wish you well.