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EE: Glastonbury 2016 was world's most connected festival

Thursday, June 30th 2016 by Phil Wilkinson-Jones

This year’s Glastonbury can claim the title of the world’s most connected festival, according to EE.

Festivalgoers used 25 terabytes of data at the Worthy Farm event – 70% more than predicted and the equivalent of downloading headliners Coldplay’s Hymn For The Weekend six million times.

Five terabytes of data was used for uploading content – enough to share 22m festival selfies.

EE, as part of its partnership with Glastonbury, installed the world’s largest and most powerful temporary 4G network with triple the capacity of 2015.

The company also provided free 4G wi-fi at the festival in the form its ‘4GEE hedgeliners’ shaped as iconic Glastonbury landmarks.

EE said activity peaked during Friday morning’s referendum announcement and during Coldplay’s headline set on the Pyramid Stage on Sunday night.

Mat Sears, EE’s communications director, said: “We have seen data usage vastly increase at all major events year after year and knew that Glastonbury would be no exception.

“This is undoubtedly the biggest event in the UK music calendar and festivalgoers want to share every epic moment.

“25 terabytes is an extraordinary amount of data for our network to carry over five days – that‘s a lot of selfies – but by tripling capacity of our 4G network this year we were more than prepared.”

Phone charging

EE also provided a phone charging service on site to keep people connected and created the official festival app, which was accessed more than four million times over the weekend.

App users dropped nearly 40,000 map location pins to make sure they didn’t lose their friends, tent or car during the festival.

They also ‘favourited’ more than three million acts and listened to nearly half a million Deezer clips of their favourite artists.

EE also introduced a technology first for the event – a Glastonbury Festival Virtual Reality experience.

The VR content was filmed, edited and shown to festivalgoers in the EE Recharge tent so they could explore other parts of the festival site while waiting for their phones to charge.

The VR experience was also available in EE’s flagship London Westfield White City store at the weekend and can now be viewed across the company’s social media channels.

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